Everything your product needs, built properly
Web applications, e-commerce, custom WordPress, client portals and the bespoke engineering in between, designed and built end to end by one senior partner. Pick a service to see exactly what it includes.
Custom software for the browser
Web Application Development
Fast, secure, scalable web apps, from dashboards and internal tools to full SaaS products, designed and built as one.
- Dashboards, internal tools & SaaS
- Clean UI and UX, built in
- REST / API design & integrations
- Real-time, data-heavy interfaces
Stores engineered to convert
E-Commerce Development
High-converting online stores on WooCommerce or custom commerce stacks, quick to load, effortless to buy from.
- WooCommerce & custom commerce builds
- Checkout & payment optimization
- Inventory, orders & fulfillment flows
- Conversion-rate engineering
Log in, manage, automate
Client Portals & Custom Software
Secure portals, dashboards and automations where your team and clients log in and get real work done.
- Client & customer portals
- Booking, CRM & billing systems
- Third-party API integrations
- Workflow automation
Designed and built as one
UI/UX Engineering
Interfaces designed and engineered together: intuitive, on-brand and production-ready, never a flat mockup thrown over the wall.
- Product UI & UX design
- Design systems, built in code
- Accessible, responsive interfaces
- Prototypes that become the real product
Bespoke, not bloated
WordPress & Plugin Development
Hand-built themes and custom plugins that look bespoke, load fast, and stay effortless for your team to edit.
- Custom themes & Gutenberg blocks
- Bespoke WordPress & WooCommerce plugins
- Speed, security & Core Web Vitals
- Migrations & rescue projects
Looked after, long after launch
Maintenance & Support
Managed hosting, security, updates and ongoing support so everything I build stays fast, safe and online.
- Managed hosting & deployment
- Security, backups & monitoring
- Ongoing updates & support
- Performance & uptime care
Not just sites, whatever you need built
When off-the-shelf tools hit their limit, I build the thing that does the job. Custom plugins, secure client portals, integrations and automations, engineered around your business, not the other way round.
Custom Plugins
Bespoke WordPress & WooCommerce plugins built for exactly what you need, no compromises, no bloat.
Client Portals
Secure portals and dashboards where your clients log in, track work, pay invoices and more.
Booking Systems
Appointments, reservations and scheduling with payments, reminders and calendar sync.
API Integrations
Connect payment, CRM, ERP, shipping and any third-party service into one smooth flow.
Automation
Automate the repetitive, invoicing, notifications, data sync and back-office workflows.
Migrations & Rescue
Move platforms safely, recover hacked or broken sites, and untangle inherited code.
Experience across every kind of business
From clinics to commerce, restaurants to real estate, I've shipped work in most industries. The technology adapts; the standard never drops.
Healthcare & Medical
Clinic sites, appointment booking, patient portals and HIPAA-aware workflows.
Food & Restaurant
Online ordering, menus, reservations and delivery integrations that drive covers.
E-Commerce & Retail
Storefronts, inventory, POS and multi-channel selling built to convert.
Real Estate
Listings, IDX feeds, lead capture and CRM-connected property portals.
Electronics & Tech
Product catalogs, configurators and B2B portals for technical products.
Personal & Creators
Personal brands, portfolios, memberships and course platforms.
Education & E-Learning
Course platforms, LMS builds and student & member portals.
Professional Services
Agencies, consultants and firms, booking, invoicing and client portals.
Travel & Hospitality
Hotel, tour and travel sites with booking engines and reservations.
Fitness & Wellness
Gyms, studios and coaches, memberships, classes and scheduling.
Finance & Fintech
Secure dashboards, calculators and portals built on trust.
Automotive
Dealerships, inventory, configurators and service booking.
Beauty & Salon
Salons and spas with online booking, packages and memberships.
Logistics & Delivery
Tracking, order management and delivery dashboards that scale.
SaaS & Startups
MVPs, dashboards and product builds for founders moving fast.
Construction & Trades
Quotes, job management and booking for builders and contractors.
Flexible engagements, one standard
However we work together, you get the same senior attention and accountability. Pick what fits, or we'll figure it out in the first call.
Project
A defined build with a fixed, transparent proposal, from idea to launch.
- Clear scope & timeline
- Fixed, upfront pricing
- Design + build + launch
Retainer
An ongoing partner for growth, iteration and care, like an in-house senior, on demand.
- Monthly priority hours
- Continuous improvement
- Hosting & maintenance included
White-label
Senior delivery behind your agency's brand, on time and to your standard.
- Your brand on the work
- Reliable senior capacity
- Discreet & dependable
Modern tools, chosen to fit the job
From React and Node to WordPress, WooCommerce and custom commerce, a full-stack toolkit that means the right technology for your project, never a one-size-fits-all template.
Helpful reads before you decide
Honest buying guides, cost breakdowns, checklists and comparisons, so you can make a confident call, whether we end up working together or not.
Hiring guide
How to hire a web developer without wasting budget
Hiring a developer is hard when every proposal sounds similar. This guide helps business owners compare real delivery ability, avoid vague scopes and choose a partner who can design, build and support the work properly.
Read guideCost guide
Custom web development cost guide for serious projects
There is no honest one-size price for custom web work. Cost depends on complexity, content, integrations, design depth, SEO migration, testing and long-term support. This guide explains the real cost drivers so buyers can plan properly.
Read guideSEO checklist
Website redesign SEO checklist before you relaunch
A redesign can improve the brand and destroy rankings at the same time if SEO migration is ignored. This checklist shows what to protect before launch so the new site can look better without losing search visibility.
Read guideThe things people ask first.
Still wondering about something? A quick message gets you a real, honest answer, never a sales script.
Web applications, e-commerce stores, custom WordPress sites and the bespoke engineering in between. If it lives on the web and matters to your business, it's likely in scope, and I'll tell you honestly if it isn't.
Being the single senior partner who can take a project from idea to live and keep it growing: design, engineering and hosting, under one roof. Most businesses don't need five vendors; they need one person who connects all of it.
Yes. A good portion of my work is white-label delivery for agencies who need senior capacity they can trust. The same standard applies whether your logo or mine is on the invoice.
It depends on scope, but every project starts with a conversation and a clear, fixed proposal, so you always know what you're paying for before any work begins. No surprise invoices.
I host and maintain most of what I build on infrastructure I control, so it stays fast, secure and looked after. Ongoing care, iteration and growth are part of how I work, not an afterthought.
Yes, that's a big part of what I do. Custom WordPress and WooCommerce plugins, client portals, booking systems, payment and CRM integrations, automations and bespoke dashboards. If an off-the-shelf tool can't do it, I build the thing that can.
A wide range, healthcare and medical, food and restaurants, e-commerce and retail, real estate, electronics, education, personal brands and professional services. The stack changes, but the standard doesn't.
A focused site can be a couple of weeks; a custom application or large store runs longer. After our first conversation you'll get a realistic timeline in the proposal, and I keep to it, with regular progress you can actually see.
I work remotely with clients across the world and keep communication tight regardless of time zone. You'll always know what's happening and what's next.
Have a project in mind? Let's make it exceptional.
Tell me what you're trying to achieve and I'll reply personally, usually within a day. One partner, from the first idea to a live, growing product.
